DEUTER PROMISE

The world is round. Circular. And everything in it is connected in a gigantic circular system. We need to be honest. We don't want to "whitewash" everything to feel better about ourselves. Our vision is much bigger than that. We call it "Together for 360° Responsibility." And it represents the holistic and comprehensive approach we take to doing business sustainably. It may not be the easiest path. And it's certainly not the most direct. But we're convinced it will be more sustainable in the end.

That's why we set firm goals and constantly drive them forward across all areas of our business. They incorporate all key aspects: environment and climate, animal welfare, social justice and social well-being—and, of course, you, our customers.

AT THE CENTER OF OUR SUSTAINABILITY STRATEGY IS OUR RESPONSIBILITY FOR PEOPLE AND THE PLANET.

  • PEOPLE

    As a brand, we have a responsibility. Responsibility to our customers means offering durable, high-quality products. And responsibility to our employees means ensuring fair working conditions for those who work hard to create our products. And this responsibility extends beyond our company, reaching the society in which we live.

  • PLANET

    The planet we live on is our only source of food, water, oxygen, and precious resources. It also offers places of unique beauty that provide us all—not just outdoor enthusiasts—with a fascinating array of ecosystems and environments that energize and sustain us.

TOGETHER FOR 360º RESPONSIBILITY

Based on these principles, 'Together for 360° Responsibility' combines existing efforts with quantifiable goals we have set for 2025.

DEUTER PRESENT AREAS

GERMAN SUSTAINABILITY AWARD

DEUTER WINS THE GERMAN GLOBAL CORPORATE PARTNERSHIPS SUSTAINABILITY AWARD 2022 WITH VINA DUKE

In 2022, we won the Sustainability Award for Global Corporate Partnerships with our Vietnamese partner, Vina Duke! Contrary to the common practice of constantly switching suppliers to generate economic advantages, we have had a trusted partnership with Vina Duke for 30 years. They produce all of our backpacks and bags worldwide and also handle much of our international logistics. With this type of exclusive partnership, we are pioneers in the outdoor industry and unique in the market.

MEET OUR PARTNERS

WE DEVELOP OUR AREAS OF ACTION AND SUSTAINABILITY GOALS BASED ON THE 17 UN SUSTAINABLE DEVELOPMENT GOALS.

UN SUSTAINABILITY GOALS

CODE OF CONDUCT

The focus of our actions is on people—whether they are employees, customers, business partners, or shareholders. Therefore, we are constantly committed to doing today what will still be right tomorrow—always balancing economics, ecology, and social responsibility.

The Code of Conduct of our Schwan-STABILO Group is based on this premise and describes the most important principles and rules for all our activities – in a transparent, open and binding manner.

READ OUR CODE OF CONDUCT